B2B
I don’t just talk to the C’s, I also talk to the B’s too, across sectors including packaging, healthcare, travel, tech and health & safety. I’ve helped to create films, thought-leadership articles, social posts, brochures, white papers, blogs, exhibitions and integrated campaigns.
Mondi eCommerce campaign
Mondi is a global leader in packaging and wanted to increase its penetration into the eCommerce fashion market across the UK and Germany. To catch the eye and interest of decision makers in operations, procurement, fulfilment, logistics, marketing and, of course, packaging functions, we created a range of AI fashion designers who loved packaging with the same passion as clothing. Why? Because the latest Mondi report revealed that consumers now see packaging as part of a brand statement, where first impressions really matter.
The campaign included a landing page, disruptor ads, digital banners, social posts and a thought-leading ebook, that demonstrated that Mondi was more than just a provider of packaging, it was a strategic partner.
Escape Technology: case studies and blogs
I write tech blogs and case studies for Escape Technology, a reseller that specs out and provides all the tech that games studios, film VFX departments and even architects need to visualise new worlds, amazing stunts and err, new office spaces.
These blogs and case studies highlight to other potential clients just how knowledgeable the Escape Technology engineers are, and how easy they are to work with.
Pierre Fabre
My experience in the healthcare world has included B2B work for Johnson & Johnson, Roche and Pierre Fabre. For this latter pharmaceutical company, I led the creative for a short film that highlighted its history and achievements for a pharmacist audience.